Compact assortment.
With up to 100% fading on tone.
Lasts up to 10-15 washes.
8 out of 10 stylists perceive an improved hair structure.
83% rate the shine better than a leading competitor.
More than 60% rate the hair feel after coloration with Elumen Play better
than leading competitors.
60% of stylists rate the color brilliance better than leading competitors.
